Selling is by far the most important skill you will ever learn, if you're in a job interview you need to know how to sell yourself, not only to be able to get the job, but to get it with a maximum salary possible. because you're a Salesman you will never be rejected again, if you simply apply these tips no matter who you are no matter what your background.
imagine for a moment if you know how to sell, all that you need to do is to come up with a product or service and start selling it, and it's only a matter of time and you will be filled with cash.what makes this guy so different than the rest of the entrepreneurs is probably because he knew how to sell a thousand dollar product that only takes a 120$ to build. fortunately there is science behind all of this, there is science why people buy from one person and ignore the other and here in this post I am going to share with you five scientifically proven ways that you can use to sell anything to anyone right now .
1# Rule Of Authority
We are more likely to follow a request if it's coming from an expert, since we're so lazy to think about everything, we have came to certain conclusions, yes if it's coming from a credible source then it must be reliable regardless of how ridiculous it might sound, that's why we find some great salespeople sticking their certificates on the wall of their offices, where they meet their clients because it says a message to decline that the guy you're dealing with knows exactly what he's doing, let the other person know what makes a credible person to sell this particular product or service, you can present that in many different ways.
if you're selling a medical product for example don't forget to mention that you're a doctor with 15 years of experience in this field, indirect signals could also have a significant impact like the title before your name, or the clothes that you're wearing. I did the same thing in the beginning of this video when I told you that I'm going to share with you scientifically proven ways, probably grab your attention because most of us believe in whatever science says, and people will be more likely believe in what you say simply by stating science says, I guess that worked pretty well. so if you are not a credible person yourself look at this about the credibility of the product for example.
2# Build Relationship
The second way to sell is to make the other person to like you, I'm sure if you have came across someone who try to sell you something in the street, and you probably rejected him without the second thought. now imagine if that person is your friend, it gets hard to reject him right ? you might even feel guilty for not buying from him. so why not use this trick with every person you are trying to sell something to, before jumping into business make the other person like you. but what are the factors that cause one person to like another person ? well, there are many factors that's involved here, but in general we like people who are similar to us, people who pay as compliments and those who work with us for mutual goals, instead of started talking about all the benefits of your product first, why don't you have a small talk to find some similarities between you ?maybe both of you watch soccer, perhaps bother to support the same team, the more result you will give him to like you the higher the chances that you will make the sell.
3# Give And Take
The third rule is give and take, we feel obligated to give if we have been given something, you're probably familiar with this rule. you know when it's your birthday you always invite the people who has invited you before to their birthday, you always help people have helped you before because you feel obligated to return the favor.
and that's one of the reasons why sales people usually give you a free sample to try, in order to give you the feeling of obligation to buy the rest of the package, of course they are trying to expose it to their products but at the same time they understand the psychological effect it has on you. so this is one of the most effective ways that you can use to drag someone to buy your product or service it should learn this should be something physical sometimes a kind behavior can trigger the emotions of obligation but what's more important here is to be the first to give without appearing like you're expecting something in return make it seem natural as if you are giving it out of love or friendship.
4# Social proofs
The next is the social proof, if others are doing it, we're more likely to do it ourselves, we look at the people around us to determine our actions so if everyone around is getting the new iPhone we are more likely to do that. as well that's why advertisers love to inform us that their product is the fastest-growing or the largest selling, because they don't have to convince us directly that the product is good. you only need to let us know that everyone around is using it so it must be good. we have this kind of mindset that if everyone is doing it then it must be right, it's not possible that everyone is wrong .come on, they are buying it for reasons, that's how we think it's. of course, not everyone is like that but overwhelming majority 95% of people look up to others to determine their actions because we don't like to be different, we want to be like everyone else. so when it comes to sales, you can talk about all the great benefits of the product, but it's going to be much more effective if you talk about how everyone else is using it, that will have a stronger effect.
5# Scarcity
And the last step is scarcity, people want to have more of what's less available, the only reason diamond is more expensive than gold it's not because it's better in some way, but simply because it's scarce. we feel a sense of loss if we don't get what's less available, the ideal potential loss have a large role in human decision-making, in fact people seem to be more motivated by the thought of losing something than by the sort of gaining something of equal value, for example it's easier to convince people to go to the gym by stating what they might lose if they don't go to the gym than by what they might gain, because you don't want to lose that good that you already have. you're probably familiar with the limited number tactic when a customer is informed that a certain product is in short supply that if you don't get it now you will have to wait for another six months with next stock to arrive or the deadline tactic where the products are only sold during a particular period of time. the point is that making your customer feel that he will lose something if it doesn't acquire your product or service can significantly push him to make the purchase.
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